Founded in 2001 by former music journalist Nicole Balin, Ballin PR & marketing helps artists of all types hone their message, expand their reach and develop their brand. Nicole has over two decades of building relationships with music, culture, and lifestyle journalists, taste-makers, and influencers, creating campaigns that get the attention of national print outlets, websites, blogs, and TV networks and adapting to the ever changing music and media landscape.
“A story is the center piece of any brand," says Balin. "So crafting the right narrative is the start of any successful campaign." In an era where content marketing is crucial, Ballin PR offers website auditing, email marketing and social media management.
Ballin PR has built a client roster that includes the Grammy-Award winning group Linkin Park, Too $hort, Kool Keith, Guru, Kool G. Rap, Roots Manuva, Zion-I, Z-Trip, People Under the Stairs, and reality TV star Big Freedia.
In 2015, Nicole co-wrote the Big Freedia memoir, God Save the Queen Diva! (Simon & Schuster).