About Nicole Balin 2017-11-19T16:54:18+00:00


A Beverly Hills transplant originally raised in San Francisco, Nicole Balin started her career in journalism as a freelance writer for The LA Times, The Source, Parenting, and HuffPo, among others. In 1999, she served as an editor at The Source. Billed as the leading magazine of hip-hop music, culture and politics, The Source set the standard for hip-hop journalism for the better part of two decades.

In 2001, Nicole founded her publicity firm, Ballin Marketing + Communications, and built a roster of musical clients that has included the Grammy Award-winning group Linkin Park, Moog Music, and hip-hop elite such as DJ Z-Trip, Zion I, Kool Keith, Too $hort, Public Enemy, and Prince Paul, to name just a few. Today, she is the personal publicist for the TV star and Queen of Bounce Big Freedia.

Balin co-authored the book, Big Freedia: God Save the Queen Diva! on Simon & Schuster  and appeared in seasons 4, 5, and 6 of the hit Fuse TV show ‘Big Freedia Bounces Back.’ In 2016, she served as an adjunct professor at San Francisco State University where she taught 'Music Publicity'. 

In 2013, as Balin found her passion moving into books, art, and design, her clientele has changed with her interests. A design hobbiest, her home has appeared in Real Simple Magazine (2009) and Marin Magazine (2013).