Milwaukee has become fertile ground for hip-hop lately, so it’s no surprise that rap collective RapLords are announcing the release of their debut album, #RapLords on indie label Uni-Fi Records. The 12 track project will be available November 10, 2015 and includes an impressive list of local and national features, such as Skyzoo, Guilty Simpson, Open Mike Eagle, Punchline, Haz Solo, Signif, Vonny Del Fresco, Rusty Ps, J.J. Jabber and Vincent VanGREAT.
The first single, “2 mph” which was premiered on URB.COM, is a new school spin on DJ Jazzy Jeff & The Fresh Prince’s classic “Summertime.” The track moves fluidly from laid back 90s vibes (“2 mph” and “Coolin’” featuring Signif) to an edgier mood (“CRWN” featuring Skyzoo and “Intrinsic Behavior” featuring Guilty Simpson).
During the last three years, Coppafeel and fellow Uni.Fi Records’ labelmate SPEAK Easy have worked as a duo, putting out a handful of well-received projects with the help of super engineer/dj/producer, Mammyth. Over time, Mammyth’s vision began pushing their sound to a new level, prompting the two established emcees to formally adopt him and officially put a name to the crew Raplords.
“Mammyth’s been instrumental to Milwaukee’s rise on the national scene,” explains SPEAK Easy. “He’s behind so much great stuff coming out of here and we’re lucky to have him on our team.”
“SPEAK just has bars and Dana’s like the godfather of Milwaukee emcees,” said Mammyth. “This record is about expanding and experimenting with sound. Nobody allowed anyone else to settle or be anything other than great. From engineering to lyricism to creativity, it’s all on-point.”
“There are a lot of national eyes on the city right now,” adds Dana Coppafeel, adding IshDARR, Mic Kellog, Klassic, and Reggie Bonds are just some of the other local talent who have generated buzz lately. “We’re proud to be part of that.”
Raplords consider themselves more of a collective than a members-only group. “We’ve always been about collaboration. It’s who we are,” says Uni.Fi owner and #Raplords co-producer, Dima “White Russian” Pochtarev. “Dana, SPEAK and Mammyth are the core team, but Raplords includes anyone we bring into the fold to work with us. It’s a constantly-rotating crew of really good co-conspirators we consider part of the family. Most people will tell you that collaboration is why the Milwaukee scene is blowing up right now. We’re doing this together.”