One of the most common questions I get from new artists is: how do I get a booking agent? It’s one of the pieces of the marketing puzzle that, to this day, mystifies me. You have to have a buzz to book a show, but you need a show to create a buzz. Tim House, founder of Damage Control Concepts of Oakland CA, who has booked artists from Zion I and The Grouch to Crown City Rockers and Mr. Fab, is one of the best in the business and offers his advice.
“It’s tricky,” admits House, “but first and foremost, artists must realize that they have to be in demand. They should be putting out records and doing everything they can to promote themselves in their local city.” When you’re pitching yourself to promoters, he adds, make sure your show is different. “The market is saturated, so promoters want to see something fresh. “If you can bring a key board, a beat boxer, something that makes you stand out, it makes you more interesting.” Lastly, he says, if you do book a show, make sure your sh*t is tight! Be professional, and rock it, so promoters want to work with you again.”