Great hip-hop journalists are rare these days. Adam Bernard, writer of AdamsWorld, is one of the great ones. Covering hip-hop for over a decade, his stories are well researched and its obvious he loves to see indie artists make moves. This week, he’s releasing an advice book, Muscle For Your Hustle: What Every DIY Musician Needs to Know. Even better, its available for 99 cents on Lulu.com.
From Why CDs are still necessary for artists to Twitter Misuse, Muscle for Your Hustle includes detailed examples of what artists can do to promote themselves, how to deal with journalists and more. Below, excerpt from the book.
Your Twitter and Facebook pages are great ways to promote yourself. Randomly putting your stuff on other people’s pages however, and tweeting out links to you don’t really know, only works to make yourself known as a nuisance. Sadly, far too many artists either don’t understand how to properly utilize social networking sites, or they simply don’t care. Here are some good rules of thumb:
-Dont Post your flyer on someone’s Facebook wall unless they’re on the show’s bill. Other people’s pages are not your personal dumping ground for e-flyers. If you want them to see your flyer just email it to them. The chances that the hundreds, and in some cases thousands, oof random people on their friends list will be local enough to go to your show are slim to none and nobody checks random people’s walls to figure out how to spend their Saturday night. Not only are you wasting your time, but if you just send an email instead you’ll have a much easier time influencing that same person to come to the show. People care about not being thought of as a number. Show em they actually matter and you’ll be pleasantly surprised at the results.
-Don’t post your videos on people’s Facebook walls UNLESS you have an already established relationship with them. Again, if you don’t know the person just send it in an email. When you send it out, though, don’t just say “this is the new hot shit you gotta hear.” I get dozens of emails like that a day. The ones I usually check out say something like more along the lines of “Hey Adam, this is my lastest video. I’d love it if you checked it out and let me know what you think.” By Personalizing your email and asking for feedback, you’re creating a relationship, and potential dialogue with the person, and if they like the music, you’re creating a fan.