At a time when commercial radio is harder to penetrate than ever, one of the best ways to get the word out about your music is publicity. As the founder of Ballin PR, an LA based firm that specializes in hip-hop, here are a few of my tips to finding the right pr person and to knowing when you’re ready:
2. Begin your search 4-5 months ahead of the release date of your record. Publicists hate to get calls about a release that comes out next week. It leaves us no time to pitch major monthly magazines who plan their coverage 3-4 months in advance.